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Available results: 189

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  • Electronic Commerce: The Strategic Perspective

    Author(s): Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
    Date: Feb 6, 2017

    Description: This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic c...[more]

  • Discover Psychology 2.0 - A Brief Introductory Text

    Ancillary Resources

    Author(s): Edward Diener, Robert Biswas-Diener (eds)
    Date: Feb 6, 2017

    Description: This textbook presents core concepts common to introductory courses. The 15 units cover the traditional areas of intro-to-psychology; ranging from biological aspects of psychology to psychological disorders to social psychology. This book can be modified: feel free to add or remove modules to better suit your specific needs.

  • Calculus-Based Physics II

    Faculty reviewed Ancillary Resources

    Author(s): Jeffrey W. Schnick, Ph.D., Saint Anselm College
    Date: Feb 6, 2017

    Description: Calculus-Based Physics is an introductory physics textbook designed for use in the two-semester introductory physics course typically taken by science and engineering students. This is the second of two textbooks for this course.

  • A Brief Introduction to Engineering Computation with MATLAB

    Adopted

    Author(s): Serhat Beyenir, British Columbia Institute of Technology
    Date: Feb 6, 2017

    Description: A Brief Introduction to Engineering Computation with MATLAB is specifically designed for students with no programming experience. However, students are expected to be proficient in First Year Mathematics and Sciences and access to good reference books are highly recommended. Students are assumed to have a working knowledge of the Mac OS X or Microsoft Windows operating systems. The strategic goal of the course and book is to provide learners with an appreciation for the role computation plays ...[more]

  • Creative Clinical Teaching in the Health Professions

    Faculty reviewed

    Author(s): Sherri Melrose PhD, RN, Athabasca University, Caroline Park PhD, RN, Athabasca University, Beth Perry PhD, RN, Athabasca University
    Date: Feb 6, 2017

    Description: This peer reviewed e-book is a must-read for nurses and other health professionals who strive to teach with creativity and excellence in clinical settings. Each chapter presents current evidence informed educational practice knowledge. Each topic is also presented with text boxes describing ‘Creative Strategies’ that clinical teachers from across Canada have successfully implemented. For those who are interested in background knowledge, the authors provided a comprehensive literature base. And,...[more]

  • American Government: OpenStax

    Ancillary Resources

    Author(s): Glen Krutz, University of Oklahoma, Sylvie Waskiewicz
    Date: Feb 6, 2017

    Description: Published by OpenStax College, American Government is designed to meet the scope and sequence requirements of the single-semester American Government course. This title includes innovative features designed to enhance student learning, including Insider Perspective features and a Get Connected module that shows students how they can get engaged in the political process. The book provides an important opportunity for students to learn the core concepts of American Government and understand how t...[more]

  • Astronomy: OpenStax

    Adopted Ancillary Resources

    Author(s): Andrew Fraknoi, Foothill College, David Morrison, NASA Ames Research Center, Sidney C. Wolff, National Optical Astronomy Observatory
    Date: Feb 6, 2017

    Description: Astronomy is written in clear non-technical language, with the occasional touch of humor and a wide range of clarifying illustrations. It has many analogies drawn from everyday life to help non-science majors appreciate, on their own terms, what our modern exploration of the universe is revealing. Astronomy was written, updated, and reviewed by a broad range of astronomers and astronomy educators in a strong community effort. Astronomy has information and images from the New Horizons exploratio...[more]

  • Chemistry - Atoms First: OpenStax

    Ancillary Resources

    Author(s): Edward J. Neth, University of Connecticut, Paul Flowers, University of North Carolina at Pembroke, Klaus Theopold, University of Delaware, Richard Langley, Stephen F. Austin State University
    Date: Feb 6, 2017

    Description: Chemistry - Atoms First is a peer-reviewed, openly licensed introductory textbook produced through a collaborative publishing partnership between OpenStax and the University of Connecticut and UConn Student Government Association. This title is an adaptation of the OpenStax Chemistry text and covers scope and sequence requirements of the two-semester general chemistry course. Reordered to fit an atoms first approach, this title introduces atomic and molecular structure much earlier than the ...[more]

  • Calculus Volume 3: OpenStax

    Ancillary Resources

    Author(s): Gilbert Strang, Massachusetts Institue of Technology, Edwin “Jed” Herman, University of Wisconsin-Stevens Point
    Date: Feb 6, 2017

    Description: Published by OpenStax College, Calculus is designed for the typical two- or three-semester general calculus course, incorporating innovative features to enhance student learning. The book guides students through the core concepts of calculus and helps them understand how those concepts apply to their lives and the world around them. Due to the comprehensive nature of the material, we are offering the book in three volumes for flexibility and efficiency. Volume 3 covers parametric equations and ...[more]

  • Calculus Volume 2: OpenStax

    Adopted Ancillary Resources

    Author(s): Gilbert Strang, Massachusetts Institute of Technology, Edwin “Jed” Herman, University of Wisconsin-Stevens Point
    Date: Feb 6, 2017

    Description: Published by OpenStax College, Calculus is designed for the typical two- or three-semester general calculus course, incorporating innovative features to enhance student learning. The book guides students through the core concepts of calculus and helps them understand how those concepts apply to their lives and the world around them. Due to the comprehensive nature of the material, we are offering the book in three volumes for flexibility and efficiency. Volume 2 covers integration, differential...[more]