Find Open Textbooks

Available results: 173

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  • Introducing Marketing

    Faculty reviewed

    Author(s): John Burnett
    Date: Jan 17, 2017

    Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

  • Information Systems for Business and Beyond

    Faculty reviewed

    Author(s): David T. Bourgeois, Ph.D.
    Date: Jan 17, 2017

    Description: Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world.

  • Information Systems

    Author(s): Richard T. Watson
    Date: Jan 17, 2017

    Description: Students need to understand systems and the systems concept, and they need to understand the role of ICT in enabling systems. Students will learn the characteristics of good systems (e.g., intuitive, likable, error-resistant, fast, flexible, and the like). Knowing the characteristics of good systems will permit students to demand well designed systems and to suggest how existing systems should be changed. Students need to understand the affordances, directions, and limits of hardware, software,...[more]

  • Human Resource Management

    Faculty reviewed Adopted

    Author(s): Laura Dias , Shoreline Community College
    Date: Jan 17, 2017

    Description: Competing books are focused on the academic part of HRM, which is necessary in a university or college setting. However, the goal with this book is not only to provide the necessary academic background information but also to present the material with a practitioner’s focus on both large and small businesses. While the writing style is clear and focused, we don’t feel jargon and ten-dollar words are necessary to making a good textbook. Clear and concise language makes the book interesting and u...[more]

  • Graphic Design and Print Production Fundamentals

    Adopted

    Author(s): Graphic Communications Open Textbook Collective, British Columbia Institute of Technology
    Date: Jan 17, 2017

    Description: This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer softwa...[more]

  • Geographic Information System Basics

    Faculty reviewed Adopted

    Author(s): Jonathan E. Campbell, UCLA, Michael Shin, UCLA
    Date: Jan 17, 2017

    Description: Essentials of Geographic Information Systems integrates key concepts behind the technology with practical concerns and real-world applications. Recognizing that many potential GIS users are nonspecialists or may only need a few maps, this book is designed to be accessible, pragmatic, and concise. Essentials of Geographic Information Systems also illustrates how GIS is used to ask questions, inform choices, and guide policy. From the melting of the polar ice caps to privacy issues associated wit...[more]

  • Fundamentals of Electrical Engineering I

    Author(s): Don Johnson, Rice University
    Date: Jan 17, 2017

    Description: The textbook focuses on the creation, manipulation, transmission, and reception of information by electronic means. Elementary signal theory; time- and frequency-domain analysis; Sampling Theorem. Digital information theory; digital transmission of analog signals; error-correcting codes.

  • Food Safety, Sanitation, and Personal Hygiene

    Adopted Accessible Ancillary Resources

    Author(s): The BC Cook Articulation Committee, go2HR
    Date: Jan 3, 2017

    Description: Food Safety, Sanitation, and Personal Hygiene is one of a series of Culinary Arts open textbooks developed to support the training of students and apprentices in British Columbia’s foodservice and hospitality industry. Although created with the Professional Cook, Baker and Meatcutter programs in mind, these have been designed as a modular series, and therefore can be used to support a wide variety of programs that offer training in foodservice skills. Other books in the series include: Bas...[more]

  • Anatomy and Physiology: OpenStax

    Faculty reviewed Adopted Ancillary Resources

    Author(s): J. Gordon Betts, Tyler Junior College, Peter DeSaix, University of North Carolina at Chapel Hill, Eddie Johnson, Central Oregon Community College, Jody E. Johnson, Arapahoe Community College, Oksana Korol, Aims Community College, Dean H. Kruse, Portland Community College, Brandon Poe, Springfield Technical Community College, James A. Wise, Hampton University, Kelly A. Young, California State University, Long Beach
    Date: Dec 15, 2016

    Description: Published by OpenStax College, Anatomy and Physiology is a dynamic textbook for the yearlong Human Anatomy and Physiology course taught at most two- and four-year colleges and universities to students majoring in nursing and allied health. Anatomy and Physiology is 29 chapters of pedagogically effective learning content, organized by body system, and written at an audience-appropriate level. The lucid text, strategically constructed art, inspiring career features, and links to external learning...[more]

  • Analytical Chemistry 2.0

    Faculty reviewed Adopted Ancillary Resources

    Author(s): David Harvey (DePauw University)
    Date: Dec 15, 2016

    Description: Analytical chemistry is more than a collection of analytical methods and an understanding of equilibrium chemistry; it is an approach to solving chemical problems. Although equilibrium chemistry and analytical methods are important, their coverage should not come at the expense of other equally important topics. The introductory course in analytical chemistry is the ideal place in the undergraduate chemistry curriculum for exploring topics such as experimental design, sampling, calibration stra...[more]