Results: 188 Open Textbooks
  • Communication for Business Professionals - Canadian Edition

    Author(s): Ontario Business Faculty and eCampusOntario Program Managers

    Updated: May 9, 2019

    Description: This books provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments.This text is adapted from Business Communication for Success. This 2018 adaptation has significantly reduced the size and scope of the original publication and added Canadian examples. This ope...[more]

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  • Introductory Business Statistics with Interactive Spreadsheets - 1st Canadian Edition

    Author(s): Mohammad Mahbobi, Thompson Rivers University, Thomas K. Tiemann, Elon University

    Updated: Jun 24, 2020

    Description: "Introductory Business Statistics with Interactive Spreadsheets - 1st Canadian Edition" is an adaptation of Thomas K. Tiemann's book, "Introductory Business Statistics". In addition to covering basics such as populations, samples, the difference between data and information, and sampling distributions, descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics, the follow...[more]

    Reviewed

  • Entrepreneurship and Innovation Toolkit

    Author(s): Lee A. Swanson, University of Saskatchewan

    Updated: Jul 16, 2020

    Description: This book provides an overview of the world of entrepreneurship. Topics covered include an introduction to entrepreneurship; opportunity recognition and design thinking; evaluation entrepreneurial opportunities; business models; business planning; financing entrepreneurship; business set-up, start-up, and growth; strategic entrepreneurship; innovation and entrepreneurship; and the entrepreneurial environment.

    Reviewed

  • Introducing Marketing

    Author(s): John Burnett

    Updated: Jun 12, 2019

    Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

    Reviewed Adopted

  • Presentation Software

    Author(s): ABT Collaborative

    Updated: May 9, 2019

    Description: An introduction to creating electronic presentations using Microsoft PowerPoint 2010

    Reviewed

  • Media Innovation and Entrepreneurship

    Author(s): Michelle Ferrier, Elizabeth Mays

    Updated: Nov 13, 2019

    Description: This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives...[more]

    Adopted Supplementary materials

  • Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

    Author(s): Guillermo C. Jimenez, Elizabeth Pulos; SUNY Fashion Institute of Technology

    Updated: May 9, 2019

    Description: This textbook provides an innovative, internationally-oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies in- volving companies and countries around the world, the textbook explores the social, ethical and business dynamics underlying CSR in areas such as: global warming, genetically-mod- ified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, et...[more]

    Reviewed Adopted

  • Human Resource Management

    Author(s): Laura Dias , Shoreline Community College

    Updated: Jun 30, 2020

    Description: THIS BOOK WILL BE ARCHIVED ON OCTOBER 1, 2020, AS IT HAS BEEN REPLACED BY A NEW EDITION. Competing books are focused on the academic part of HRM, which is necessary in a university or college setting. However, the goal with this book is not only to provide the necessary academic background information but also to present the material with a practitioner’s focus on both large and small businesses. While the writing style is clear and focused, we don’t feel jargon and ten-dollar words are necessa...[more]

    Reviewed Adopted

  • Introduction to Professional Communications

    Author(s): Melissa Ashman, Kwantlen Polytechnic University

    Updated: May 9, 2019

    Description: No matter what your field is, having professional communication skills are essential to success in today's workplace. This book covers key business communications topics that will help you in your career, including intercultural communication, team work, professional writing, audience analysis and adapting messages, document formatting, oral communication, and more.

    Adopted

  • Principles of Management (OpenStax)

    Author(s): David S. Bright, Wright State University, Anastasia H. Cortes, Virginia Tech University, Eva Hartmann, University of Richmond, et al.

    Updated: Oct 9, 2019

    Description: Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas...[more]

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