Results: 214 Open Textbooks
  • Communication for Business Professionals - Canadian Edition

    Author(s): Ontario Business Faculty and eCampusOntario Program Managers

    Updated: Jun 10, 2021

    Description: This books provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments.This text is adapted from Business Communication for Success. This 2018 adaptation has significantly reduced the size and scope of the original publication and added Canadian examples. This ope...[more]

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  • Business Math: A Step-by-Step Handbook (Lyryx)

    Author(s): Jean-Paul Olivier; Red River College of Applied Arts, Science, & Technology

    Updated: Oct 20, 2020

    Description: Business math is the study of mathematics required by the field of business. Business professionals will work with taxes, gross earnings, product prices, and currency exchange; they will be offered loans, lines of credit, mortgages, leases, savings bonds, and other financial tools. This textbook covers all of these topics and how these financial tools can maximize their earnings and minimize their costs. It also discusses how to execute smart monetary decisions both personally and for their bus...[more]

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  • Introductory Business Statistics with Interactive Spreadsheets - 1st Canadian Edition

    Author(s): Mohammad Mahbobi, Thompson Rivers University, Thomas K. Tiemann, Elon University

    Updated: Jun 24, 2020

    Description: "Introductory Business Statistics with Interactive Spreadsheets - 1st Canadian Edition" is an adaptation of Thomas K. Tiemann's book, "Introductory Business Statistics". In addition to covering basics such as populations, samples, the difference between data and information, and sampling distributions, descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics, the follow...[more]

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  • Entrepreneurship and Innovation Toolkit

    Author(s): Lee A. Swanson, University of Saskatchewan

    Updated: Jul 16, 2020

    Description: This book provides an overview of the world of entrepreneurship. Topics covered include an introduction to entrepreneurship; opportunity recognition and design thinking; evaluation entrepreneurial opportunities; business models; business planning; financing entrepreneurship; business set-up, start-up, and growth; strategic entrepreneurship; innovation and entrepreneurship; and the entrepreneurial environment.

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  • Introducing Marketing

    Author(s): John Burnett

    Updated: Jun 12, 2019

    Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

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  • Presentation Software

    Author(s): ABT Collaborative

    Updated: May 9, 2019

    Description: An introduction to creating electronic presentations using Microsoft PowerPoint 2010

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  • Media Innovation and Entrepreneurship

    Author(s): Michelle Ferrier, Elizabeth Mays

    Updated: Nov 13, 2019

    Description: This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives...[more]

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  • Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

    Author(s): Guillermo C. Jimenez, Elizabeth Pulos; SUNY Fashion Institute of Technology

    Updated: May 9, 2019

    Description: This textbook provides an innovative, internationally-oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies in- volving companies and countries around the world, the textbook explores the social, ethical and business dynamics underlying CSR in areas such as: global warming, genetically-mod- ified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, et...[more]

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  • Introduction to Professional Communications

    Author(s): Melissa Ashman, Kwantlen Polytechnic University

    Updated: Jun 10, 2021

    Description: No matter what your field is, having professional communication skills are essential to success in today's workplace. This book covers key business communications topics that will help you in your career, including intercultural communication, team work, professional writing, audience analysis and adapting messages, document formatting, oral communication, and more.

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  • Introduction to Consumer Behaviour

    Author(s): Andrea Niosi, Kwantlen Polytechnic University

    Updated: Jul 23, 2021

    Description: This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the li...[more]

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