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Principles of Sociological Inquiry, Qualitative and Quantitative Methods

Principles of Sociological Inquiry: Qualitative and Quantitative Methods emphasizes the relevance of research methods for the everyday lives of its readers, undergraduate students. Each chapter describes how research methodology is useful for students in the multiple roles they fill: (1) as consumers of popular and public information, (2) as citizens in a society where findings from social research shape laws, policies, and public life, and (3) as current and future employees. Connections to these roles are made throughout and directly within the main text of the book. Principles of Sociological Inquiry: Qualitative and Quantitative Methods also provides balanced coverage of qualitative and quantitative approaches by […]