Find Open Textbooks

Results: 303 Open Textbooks

• OER by Discipline Directory

  Author(s): Josie Gray, BCcampus (Editor)

  Updated: Jun 12, 2019

  Description: The BCcampus Open Education OER by Discipline Directory lists a wide range of open educational resources organized by discipline. It acts as a referratory where the name of the resource, a link to where it can be accessed, its licence, and then a short description are provided. Discipline-specific collections are also included. Because this directory is updated frequently, as new resources are identified, files for the directory are not provided (but can be requested). Note that textbooks in th...[more]

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• eMarketing: The Essential Guide to Online Marketing

  Author(s): Rob Stokes, Saylor Academy

  Updated: Jun 12, 2019

  Description: eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation,...[more]

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• Principles of Marketing

  Author(s): Jeff Tanner, Baylor University, Mary Raymond, Clemson University

  Updated: Jun 12, 2019

  Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition of this textbook.

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• Introducing Marketing

  Author(s): John Burnett

  Updated: Jun 12, 2019

  Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

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• Mastering Strategic Management

  Author(s): Dave Ketchen , Auburn University, Jeremy Short , University of Oklahoma

  Updated: Jun 11, 2019

  Description: Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. ...[more]

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• Sustainability: A Comprehensive Foundation

  Author(s): Tom Theis, University of Illinois, Jonathan Tomkin, University of Illinois

  Updated: Jun 11, 2019

  Description: With “Sustainability: A Comprehensive Foundation”, first and second-year college students are introduced to this expanding new field, comprehensively exploring the essential concepts from every branch of knowledge – including engineering and the applied arts, natural and social sciences, and the humanities. As sustainability is a multi-disciplinary area of study, the text is the product of multiple authors drawn from the diverse faculty of the University of Illinois: each chapter is written by ...[more]

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• Knowing Home: Braiding Indigenous Science with Western Science, Book 2

  Author(s): Edited by Gloria Snively, Lorna Wanosts'a7 Williams; UVic

  Updated: Jun 5, 2019

  Description: Knowing Home attempts to capture the creative vision of Indigenous scientific knowledge and technology that is derived from an ecology of a home place. The traditional wisdom component of Indigenous Science—the values and ways of decision-making—assists humans in their relationship with each other, the land and water, and all of creation. Indigenous perspectives have the potential to give insight and guidance to the kind of environmental ethics and deep understanding that we must gain as we att...[more]

• Self-Publishing Guide

  Author(s): Lauri Aesoph, BCcampus

  Updated: May 22, 2019

  Description: The BCcampus Open Education Self-Publishing Guide is a reference for individuals or groups wanting to write and self-publish an open textbook.This guide provides details on the preparation, planning, writing, publication, and maintenance of an open textbook. Copyright, open-copyright licences, and the differences between citation and attribution are discussed as well as the importance of copy editing and proofreading. Checklists and templates are also provided. This guide replaces the BCcampus ...[more]

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• Adult Literacy Fundamentals Mathematics: Book 3

  Author(s): Liz Girard, Wendy Tagami

  Updated: May 21, 2019

  Description: This is book three in a six-book series on fundamental mathematics for adult learners. These books include glossaries, self tests, practice requests, grades records, and unit tests. Ancillary Resources include the Instructor's Manual.

  Adopted Ancillary Resources

• Adult Literacy Fundamentals Mathematics: Book 1

  Author(s): Wendy Tagami, Liz Girard

  Updated: May 21, 2019

  Description: This is book one in a six-book series on fundamental mathematics for adult learners. These books include glossaries, self tests, practice requests, grades records, and unit tests. Ancillary Resources include the Instructor's Manual.

  Faculty reviewed Adopted Ancillary Resources