Results: 284 Open Textbooks
  • Post-Secondary Directory

    Author(s): Lauri M. Aesoph

    Updated: Jun 12, 2019

    Description: This directory focuses on colleges, institutes, and universities in British Columbia and the way each provides support for its community; uses, creates, and evaluates open educational resources; and engages in open education on campus through events, a working group, and student involvement. In time, it will include similar information regarding post-secondary institutions and projects across the rest of Canada.

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  • eMarketing: The Essential Guide to Online Marketing

    Author(s): Rob Stokes, Saylor Academy

    Updated: Jun 12, 2019

    Description: eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation,...[more]

    Faculty reviewed Adopted

  • Principles of Marketing

    Author(s): Jeff Tanner, Baylor University, Mary Raymond, Clemson University

    Updated: Jun 12, 2019

    Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition of this textbook.

    Faculty reviewed Adopted

  • Introducing Marketing

    Author(s): John Burnett

    Updated: Jun 12, 2019

    Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

    Faculty reviewed Adopted

  • Mastering Strategic Management - 1st Canadian Edition

    Author(s): Janice Edwards, COTR, David Try, NWCC, Dave Ketchen, Auburn University, Jeremy Short ,University of Oklahoma

    Updated: Jun 11, 2019

    Description: Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as...[more]

    Faculty reviewed Adopted Ancillary Resources

  • Technical Project Management in Living and Geometric Order

    Author(s): Jeffrey Russell, Wayne Pferdehirt, John Nelson, University of Wisconsin-Madison

    Updated: Jun 11, 2019

    Description: This book is organized around the fifteen lessons of a Technical Project Management course, with an emphasis on the connections between the various stages and practices of technical project management. After all, in practice, a project manager must continually draw on a wide base of knowledge, connecting, for instance, effective negotiating techniques with best practices for scheduling and resource allocation. No phase of a project unfolds in complete isolation from other phases of the project....[more]

  • Mastering Strategic Management

    Author(s): Dave Ketchen , Auburn University, Jeremy Short , University of Oklahoma

    Updated: Jun 11, 2019

    Description: Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. ...[more]

    Faculty reviewed Adopted

  • Project Management

    Author(s): Adrienne Watt

    Updated: Jun 11, 2019

    Description: This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share. This book has been adapted by the author as of August 15, 2014. The adaptation includes Canadianized content, PowerPoints, Audio Files, and Chapter Questions, which are located in the book's appendixes.

    Adopted Ancillary Resources

  • Sustainability: A Comprehensive Foundation

    Author(s): Tom Theis, University of Illinois, Jonathan Tomkin, University of Illinois

    Updated: Jun 11, 2019

    Description: With “Sustainability: A Comprehensive Foundation”, first and second-year college students are introduced to this expanding new field, comprehensively exploring the essential concepts from every branch of knowledge – including engineering and the applied arts, natural and social sciences, and the humanities. As sustainability is a multi-disciplinary area of study, the text is the product of multiple authors drawn from the diverse faculty of the University of Illinois: each chapter is written by ...[more]

    Faculty reviewed Adopted

  • Knowing Home: Braiding Indigenous Science with Western Science, Book 2

    Author(s): Edited by Gloria Snively, Lorna Wanosts'a7 Williams; UVic

    Updated: Jun 5, 2019

    Description: Knowing Home attempts to capture the creative vision of Indigenous scientific knowledge and technology that is derived from an ecology of a home place. The traditional wisdom component of Indigenous Science—the values and ways of decision-making—assists humans in their relationship with each other, the land and water, and all of creation. Indigenous perspectives have the potential to give insight and guidance to the kind of environmental ethics and deep understanding that we must gain as we att...[more]

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