Results: 284 Open Textbooks
  • Financial Empowerment: Personal Finance for Indigenous and Non-Indigenous People

    Author(s): Bettina Schneider, First Nations University of Canada, Saylor Academy

    Updated: May 9, 2019

    Description: Financial Empowerment is designed for a single-semester introduction to financial planning and decision-making, in order to provide first and second-year business students with the necessary financial literacy and skills needed to make sound financial decisions, assess financial risk, and achieve financial success. This textbook attempts to speak to the varied backgrounds, knowledge systems, and experiences of Indigenous and non-Indigenous Canadians by providing Indigenous and non-Indigenous pe...[more]

    Ancillary Resources

  • Media Innovation and Entrepreneurship

    Author(s): Michelle Ferrier, Elizabeth Mays

    Updated: May 9, 2019

    Description: This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives...[more]

  • Electronic Commerce: The Strategic Perspective

    Author(s): Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

    Updated: May 9, 2019

    Description: This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic c...[more]

  • Beginning Excel

    Author(s): Noreen Brown, Barbara Lave, Julie Romey, Mary Schatz, Diane Shingledecker, OpenOregon

    Updated: May 9, 2019

    Description: This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before.

    Ancillary Resources

  • Presentation Software

    Author(s): ABT Collaborative

    Updated: May 9, 2019

    Description: An introduction to creating electronic presentations using Microsoft PowerPoint 2010

    Faculty reviewed

  • Information Systems for Business and Beyond

    Author(s): David T. Bourgeois, Ph.D.

    Updated: May 9, 2019

    Description: Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world.

    Faculty reviewed

  • Digital Accessibility as a Business Practice

    Author(s): Digital Education Strategies, The Chang School

    Updated: May 9, 2019

    Description: Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the di...[more]

    Accessible

  • Business Ethics (OpenStax)

    Author(s): Stephen M. Byars, USC Marshall School of Business, Kurt Stanberry, University of Houston–Downtown

    Updated: May 9, 2019

    Description: Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

    Accessible

  • Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

    Author(s): Guillermo C. Jimenez, Elizabeth Pulos; SUNY Fashion Institute of Technology

    Updated: May 9, 2019

    Description: This textbook provides an innovative, internationally-oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies in- volving companies and countries around the world, the textbook explores the social, ethical and business dynamics underlying CSR in areas such as: global warming, genetically-mod- ified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, et...[more]

    Faculty reviewed Adopted

  • Introduction to Financial Accounting: International Financial Reporting Standards (Lyryx)

    Author(s): D. Annand and H. Dauderis, Athabasca University, Lyryx Learning

    Updated: May 9, 2019

    Description: This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key con...[more]

    Adopted Ancillary Resources

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