Results: 296 Open Textbooks
  • Electronic Commerce: The Strategic Perspective

    Author(s): Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

    Updated: May 9, 2019

    Description: This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic c...[more]

  • Beginning Excel

    Author(s): Noreen Brown, Barbara Lave, Julie Romey, Mary Schatz, Diane Shingledecker, OpenOregon

    Updated: May 9, 2019

    Description: This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before.

    Ancillary Resources

  • Presentation Software

    Author(s): ABT Collaborative

    Updated: May 9, 2019

    Description: An introduction to creating electronic presentations using Microsoft PowerPoint 2010

    Faculty reviewed

  • Information Systems for Business and Beyond

    Author(s): David T. Bourgeois, Ph.D.

    Updated: May 9, 2019

    Description: Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world.

    Faculty reviewed

  • Digital Accessibility as a Business Practice

    Author(s): Digital Education Strategies, The Chang School

    Updated: May 9, 2019

    Description: Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the di...[more]

    Accessible

  • Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

    Author(s): Guillermo C. Jimenez, Elizabeth Pulos; SUNY Fashion Institute of Technology

    Updated: May 9, 2019

    Description: This textbook provides an innovative, internationally-oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies in- volving companies and countries around the world, the textbook explores the social, ethical and business dynamics underlying CSR in areas such as: global warming, genetically-mod- ified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, et...[more]

    Faculty reviewed Adopted

  • Introduction to Financial Accounting: International Financial Reporting Standards (Lyryx)

    Author(s): D. Annand and H. Dauderis, Athabasca University, Lyryx Learning

    Updated: May 9, 2019

    Description: This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key con...[more]

    Adopted Ancillary Resources

  • Intermediate Financial Accounting - Volume 1 (Lyryx)

    Author(s): Glenn Arnold, Suzanne Kyle, Athabasca University, Lyryx Learning Team

    Updated: May 9, 2019

    Description: This text is intended for a first course in Intermediate Financial Accounting. It presumes that students have already completed one or two Introductory Financial Accounting courses. The book reflects current International Financial Reporting Standards (IFRS), such as IFRS 15 - Revenue from Contracts With Customers. It focuses on more difficult intermediate accounting topics that match prerequisite requirements for students advancing to a second level Intermediate Financial Accounting course. Ad...[more]

  • Accounting Principles: A Business Perspective

    Author(s): James Don Edwards, University of Georgia, Roger H. Hermanson, Georgia State University, Susan D. Ivancevich, University of North Carolina Wilmington

    Updated: May 9, 2019

    Description: Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills.

    Faculty reviewed Adopted

  • Fundamentals of Business

    Author(s): Stephen J. Skripak, Richard Parsons, Anastasia Cortes, Anita Walz

    Updated: May 9, 2019

    Description: An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees,Managing Human Resources, Union/Management Issues, Marketing: Providing Value to Customers, Pricing Strategy, Hospitality and Tourism, Account...[more]

    Faculty reviewed Adopted

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