Results: 306 Open Textbooks
  • Writing for Strategic Communication Industries

    Author(s): Jasmine Roberts, The Ohio State University

    Updated: May 9, 2019

    Description: Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book has straightforward chapters that use real-world examples to illustrate key points. It discusses different writing styles and te...[more]

  • Introduction to Professional Communications

    Author(s): Melissa Ashman, Kwantlen Polytechnic University

    Updated: May 9, 2019

    Description: No matter what your field is, having professional communication skills are essential to success in today's workplace. This book covers key business communications topics that will help you in your career, including intercultural communication, team work, professional writing, audience analysis and adapting messages, document formatting, oral communication, and more.

    Adopted

  • Teaching Autoethnography: Personal Writing in the Classroom

    Author(s): Melissa Tombro, SUNY Fashion Institute of Technology

    Updated: May 9, 2019

    Description: Teaching Autoethnography: Personal Writing in the Classroom is dedicated to the practice of immersive ethnographic and autoethnographic writing that encourages authors to participate in the communities about which they write. This book draws not only on critical qualitative inquiry methods such as interview and observation, but also on theories and sensibilities from creative writing and performance studies, which encourage self-reflection and narrative composition. Concepts from qualitative in...[more]

  • Communication Theory

    Author(s):

    Updated: May 9, 2019

    Description: This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.

    Faculty reviewed

  • The NGO Handbook

    Author(s): Hilary Binder-Aviles

    Updated: May 9, 2019

    Description: Have you ever seen a problem and wanted to do something about it? Of course you have. The schools, police, government welfare offices, churches and families aren’t handling it. Others share your concerns and want to do something. That’s why you would start a nongovernmental organization, or NGO. This handbook will guide you through the steps of starting and operating an NGO. The online version includes several translations such as Arabic, Chinese, French, Persian, Portuguese, Russian, and Spani...[more]

    Faculty reviewed

  • Guidelines for Improving the Effectiveness of Boards of Directors of Nonprofit Organizations

    Author(s): Vic Murray, University of Victoria, Yvonne Harrison, University at Albany, SUNY, Open SUNY

    Updated: May 9, 2019

    Description: The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the Board Check-Up, online board performance self-assessment tool found at www.boardcheckup.com. This book is also valuable as a stand-alone resource for any board seeking to assess its performance in that it contains the diagnostic questions on which the online self-assessment tool is based. It goes further by providing a framework for boards to use in discussing needed...[more]

  • Human Resource Management

    Author(s): Laura Dias , Shoreline Community College

    Updated: May 9, 2019

    Description: Competing books are focused on the academic part of HRM, which is necessary in a university or college setting. However, the goal with this book is not only to provide the necessary academic background information but also to present the material with a practitioner’s focus on both large and small businesses. While the writing style is clear and focused, we don’t feel jargon and ten-dollar words are necessary to making a good textbook. Clear and concise language makes the book interesting and u...[more]

    Faculty reviewed Adopted

  • Building a Competitive First Nation Investment Climate

    Author(s): Tulo Centre of Indigenous Economics

    Updated: May 9, 2019

    Description: This is the first edition of the open text book Building a Competitive Investment Climate on First Nation Lands. This textbook is for students who are First Nation and tribal government employees or students who would like to work for or with First Nation and tribal governments. The purpose of this textbook is to help interested First Nation and tribal governments build a competitive investment climate. Work began on this text book in early 2012 with a generous grant from the Donner Canadian Fo...[more]

    Ancillary Resources

  • Electronic Commerce: The Strategic Perspective

    Author(s): Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

    Updated: May 9, 2019

    Description: This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic c...[more]

  • Beginning Excel

    Author(s): Noreen Brown, Barbara Lave, Julie Romey, Mary Schatz, Diane Shingledecker, OpenOregon

    Updated: May 9, 2019

    Description: This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before.

    Ancillary Resources

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