Results: 36 Open Textbooks
  • Business Ethics (OpenStax)

    Author(s): Stephen M. Byars, Kurt Stanberry

    Updated: Sep 23, 2020

    Description: Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

    Accessible Supplementary materials

  • Organizational Behavior (University of Minnesota)

    Author(s): Author removed at request of original publisher, Adaptation by the University of Minnesota

    Updated: Jul 17, 2019

    Description: This book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics. Often, students taking organizational behavior (OB) either do n...[more]

    Adopted

  • eMarketing: The Essential Guide to Online Marketing

    Author(s): Rob Stokes, Saylor Academy

    Updated: Jun 12, 2019

    Description: eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation,...[more]

    Reviewed Adopted

  • Introducing Marketing

    Author(s): John Burnett

    Updated: Jun 12, 2019

    Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

    Reviewed Adopted

  • Building a Competitive First Nation Investment Climate

    Author(s): Tulo Centre of Indigenous Economics

    Updated: May 9, 2019

    Description: This is the first edition of the open text book Building a Competitive Investment Climate on First Nation Lands. This textbook is for students who are First Nation and tribal government employees or students who would like to work for or with First Nation and tribal governments. The purpose of this textbook is to help interested First Nation and tribal governments build a competitive investment climate. Work began on this text book in early 2012 with a generous grant from the Donner Canadian Fo...[more]

    Supplementary materials

  • Beginning Excel

    Author(s): Noreen Brown, Barbara Lave, Julie Romey, Mary Schatz, Diane Shingledecker, OpenOregon

    Updated: May 9, 2019

    Description: This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before.

    Supplementary materials

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