Results: 381 Open Textbooks
  • Media, Society, Culture and You

    Author(s): Mark Poepsel, Southern Illinois University Edwardsville

    Updated: Jun 19, 2019

    Description: Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

    Reviewed Adopted Accessible

  • Essential Skills Companion Kit for Culinary Arts Trades Training

    Author(s): Marlin Ratch, Francesca de Bastiani, Shelby Desjarlais, Chef Andrew George, Chef Nathan Hyam, Chef Chris Monkman, Jason Forseth

    Updated: Jun 17, 2019

    Description: The Essential Skills Companion Kit to Culinary Arts Trades Training was developed to complement technical Culinary Arts Trades Training. The various activity sets are designed to reinforce academic information that students are required to know during their training. The Content Experts provided the Curriculum Development Team with themes and the curriculum was created to practice Essential Skills such as Reading Text, Document Use, Thinking Skills, Oral Communication and Working with Others.

    Supplementary materials

  • Blueprint for Success in College: Career Decision Making

    Author(s): Dave Dillon, Grossmont College

    Updated: Jun 14, 2019

    Description: Blueprint for Success in College: Career Decision Making is a students’ guide for the process of identifying a major and career. This text focuses on career exploration. This book is a remix of two previously existing OER (Open Educational Resources): Foundations of Academic Success: Words of Wisdom, edited by Thomas Priester, and College Success, provided by Lumen Learning. The Blueprint for Success series comprises three books for the College Success and FYE (First-Year Experience) genre. Th...[more]

    Adopted

  • Liberté

    Author(s): Gretchen Angelo

    Updated: Jun 13, 2019

    Description: Liberté is a first-year college French textbook with a true communicative approach. Each chapter is built around communicative strategies. Clearly defined objectives in communication, culture, and grammar are given at the start of each chapter, and summary exercises at the end allow students to measure their mastery of these objectives. It has been adopted by instructors at over twenty-five colleges and high schools. Gretchen Angelo teaches French language and literature at California State Uni...[more]

    Supplementary materials

  • Naming the Unnamable: An Approach to Poetry for New Generations

    Author(s): Michelle Bonczek Evory. Western Michigan University

    Updated: Jun 13, 2019

    Description: Informed by a writing philosophy that values both spontaneity and discipline, Michelle Bonczek Evory’s Naming the Unnameable: An Approach to Poetry for New Generations offers practical advice and strategies for developing a writing process that is centered on play and supported by an understanding of America’s rich literary traditions. With consideration to the psychology of invention, Bonczek Evory provides students with exercises aimed to make writing in its early stages a form of play that ...[more]

  • Literature, the Humanities, and Humanity

    Author(s): Dr. Theodore L. Steinberg, SUNY Fredonia

    Updated: Jun 13, 2019

    Description: Literature, the Humanities, and Humanity attempts to make the study of literature more than simply another school subject that students have to take. At a time when all subjects seem to be valued only for their testability, this book tries to show the value of reading and studying literature, even earlier literature. It shows students, some of whom will themselves become teachers, that literature actually has something to say to them. Furthermore, it shows that literature is meant to be enjoyed...[more]

    Reviewed

  • eMarketing: The Essential Guide to Online Marketing

    Author(s): Rob Stokes, Saylor Academy

    Updated: Jun 12, 2019

    Description: eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation,...[more]

    Reviewed Adopted

  • Introducing Marketing

    Author(s): John Burnett

    Updated: Jun 12, 2019

    Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

    Reviewed Adopted

  • Mastering Strategic Management

    Author(s): Dave Ketchen , Auburn University, Jeremy Short , University of Oklahoma

    Updated: Jun 11, 2019

    Description: Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. ...[more]

    Reviewed Adopted

  • Sustainability: A Comprehensive Foundation

    Author(s): Tom Theis, University of Illinois, Jonathan Tomkin, University of Illinois

    Updated: Jun 11, 2019

    Description: With “Sustainability: A Comprehensive Foundation”, first and second-year college students are introduced to this expanding new field, comprehensively exploring the essential concepts from every branch of knowledge – including engineering and the applied arts, natural and social sciences, and the humanities. As sustainability is a multi-disciplinary area of study, the text is the product of multiple authors drawn from the diverse faculty of the University of Illinois: each chapter is written by ...[more]

    Reviewed Adopted

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