Find Open Textbooks

Results: 296 Open Textbooks

• Introducing Marketing

  Author(s): John Burnett

  Updated: Jun 12, 2019

  Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

  Faculty reviewed Adopted

• Mastering Strategic Management

  Author(s): Dave Ketchen , Auburn University, Jeremy Short , University of Oklahoma

  Updated: Jun 11, 2019

  Description: Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. ...[more]

  Faculty reviewed Adopted

• Project Management

  Author(s): Adrienne Watt

  Updated: Jun 11, 2019

  Description: This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share. This book has been adapted by the author as of August 15, 2014. The adaptation includes Canadianized content, PowerPoints, Audio Files, and Chapter Questions, which are located in the book's appendixes.

  Adopted Ancillary Resources

• Sustainability: A Comprehensive Foundation

  Author(s): Tom Theis, University of Illinois, Jonathan Tomkin, University of Illinois

  Updated: Jun 11, 2019

  Description: With “Sustainability: A Comprehensive Foundation”, first and second-year college students are introduced to this expanding new field, comprehensively exploring the essential concepts from every branch of knowledge – including engineering and the applied arts, natural and social sciences, and the humanities. As sustainability is a multi-disciplinary area of study, the text is the product of multiple authors drawn from the diverse faculty of the University of Illinois: each chapter is written by ...[more]

  Faculty reviewed Adopted

• Knowing Home: Braiding Indigenous Science with Western Science, Book 2

  Author(s): Edited by Gloria Snively, Lorna Wanosts'a7 Williams; UVic

  Updated: Jun 5, 2019

  Description: Knowing Home attempts to capture the creative vision of Indigenous scientific knowledge and technology that is derived from an ecology of a home place. The traditional wisdom component of Indigenous Science—the values and ways of decision-making—assists humans in their relationship with each other, the land and water, and all of creation. Indigenous perspectives have the potential to give insight and guidance to the kind of environmental ethics and deep understanding that we must gain as we att...[more]

• Pulling Together: A Guide for Front-Line Staff, Student Services, and Advisors

  Author(s): Ian Cull, Robert L. A. Hancock, Stephanie McKeown, Michelle Pidgeon, Adrienne Vedan

  Updated: May 27, 2019

  Description: A Guide for Front-Line Staff, Student Services, and Advisors is part of an open professional learning series developed for staff across post-secondary institutions in British Columbia. These guides are the result of the Indigenization Project, a collaboration between BCcampus and the Ministry of Advanced Education, Skills and Training. The project was supported by a steering committee of Indigenous education leaders from BC universities, colleges, and institutes, the First Nations Education Ste...[more]

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• Pulling Together: A Guide for Teachers and Instructors

  Author(s): Bruce Allan, Amy Perreault, John Chenoweth, Dianne Biin, Sharon Hobenshield, Todd Ormiston, Shirley Anne Hardman, Louise Lacerte, Lucas Wright, Justin Wilson

  Updated: May 27, 2019

  Description: A Guide for Teachers and Instructors is part of an open professional learning series developed for staff across post-secondary institutions in British Columbia. These guides are the result of the Indigenization Project, a collaboration between BCcampus and the Ministry of Advanced Education, Skills and Training. The project was supported by a steering committee of Indigenous education leaders from BC universities, colleges, and institutes, the First Nations Education Steering Committee, the Ind...[more]

  Accessible

• Pulling Together: A Guide for Curriculum Developers

  Author(s): Asma-na-hi Antoine, Rachel Mason, Roberta Mason, Sophia Palahicky, Carmen Rodriguez de France

  Updated: May 27, 2019

  Description: A Guide for Curriculum Developers is part of an open professional learning series developed for staff across post-secondary institutions in British Columbia. These guides are the result of the Indigenization Project, a collaboration between BCcampus and the Ministry of Advanced Education, Skills and Training. The project was supported by a steering committee of Indigenous education leaders from BC universities, colleges, and institutes, the First Nations Education Steering Committee, the Indige...[more]

  Accessible

• Pulling Together: A Guide for Leaders and Administrators

  Author(s): Sybil Harrison, Janice Simcoe, Dawn Smith, Jennifer Stein

  Updated: May 27, 2019

  Description: A Guide for Leaders and Administrators is part of an open professional learning series developed for staff across post-secondary institutions in British Columbia. These guides are the result of the Indigenization Project, a collaboration between BCcampus and the Ministry of Advanced Education, Skills and Training. The project was supported by a steering committee of Indigenous education leaders from BC universities, colleges, and institutes, the First Nations Education Steering Committee, the I...[more]

  Accessible

• Pulling Together: Foundations Guide

  Author(s): Kory Wilson

  Updated: May 27, 2019

  Description: The Foundations Guide is part of an open professional learning series developed for staff across post-secondary institutions in British Columbia. These guides are the result of the Indigenization Project, a collaboration between BCcampus and the Ministry of Advanced Education, Skills and Training. The project was supported by a steering committee of Indigenous education leaders from BC universities, colleges, and institutes, the First Nations Education Steering Committee, the Indigenous Adult a...[more]

  Adopted Accessible