Find Open Textbooks

Results: 396 Open Textbooks

• Mastering Strategic Management

  Author(s): Dave Ketchen , Auburn University, Jeremy Short , University of Oklahoma

  Updated: Jan 19, 2022

  Description: THIS BOOK WILL BE ARCHIVED ON JUNE 1ST 2022 AS IT NO LONGER MEETS OUR QUALITY STANDARDS. AFTER THIS DATE, YOU WILL BE ABLE TO FIND THE TEXTBOOK IN THE OER BY DISCIPLINE DIRECTORY (https://opentextbc.ca/oerdiscipline/chapter/management/). Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are...[more]

  Reviewed Adopted

• The NGO Handbook

  Author(s): Hilary Binder-Aviles

  Updated: Jan 14, 2022

  Description: Have you ever seen a problem and wanted to do something about it? Of course you have. The schools, police, government welfare offices, churches and families aren’t handling it. Others share your concerns and want to do something. That’s why you would start a nongovernmental organization, or NGO. This handbook will guide you through the steps of starting and operating an NGO. The online version includes several translations such as Arabic, Chinese, French, Persian, Portuguese, Russian, and Spani...[more]

  Reviewed

• Writing for Strategic Communication Industries

  Author(s): Jasmine Roberts, The Ohio State University

  Updated: Jan 14, 2022

  Description: Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book has straightforward chapters that use real-world examples to illustrate key points. It discusses different writing styles and te...[more]

• Principles of Marketing

  Author(s): University of Minnesota Libraries Publishing

  Updated: Jan 14, 2022

  Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This book includes a test bank created by Michael Orwick. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition o...[more]

  Reviewed Adopted Supplementary materials

• Principles of Sociological Inquiry: Qualitative and Quantitative Methods

  Author(s): Amy Blackstone, University Of Maine-ME-Orono

  Updated: Jan 14, 2022

  Description: Principles of Sociological Inquiry: Qualitative and Quantitative Methods emphasizes the relevance of research methods for the everyday lives of its readers, undergraduate students. Each chapter describes how research methodology is useful for students in the multiple roles they fill: (1) as consumers of popular and public information, (2) as citizens in a society where findings from social research shape laws, policies, and public life, and (3) as current and future employees. Connections to th...[more]

  Reviewed Adopted

• Principles of Microeconomics (Saylor)

  Author(s): Libby Rittenberg , Tim Tregarthen

  Updated: Jan 14, 2022

  Description: Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main cont...[more]

  Reviewed

• The History of Our Tribe: Hominini

  Author(s): Barbara Helm Welker, SUNY Geneseo

  Updated: Jan 14, 2022

  Description: Where did we come from? What were our ancestors like? Why do we differ from other animals? How do scientists trace and construct our evolutionary history? The History of Our Tribe: Hominini provides answers to these questions and more. The book explores the field of paleoanthropology past and present. Beginning over 65 million years ago, Welker traces the evolution of our species, the environments and selective forces that shaped our ancestors, their physical and cultural adaptations, and the p...[more]

  Adopted

• Writing in College: From Competence to Excellence

  Author(s): Amy Guptill, The College at Brockport, SUNY

  Updated: Jan 14, 2022

  Description: Writing in College: From Competence to Excellence is designed for students who have largely mastered the conventions of high-school level writing and are now rising to meet more the advanced expectations of college. Students will find in Writing in College a warm invitation to think of themselves as full, self-motivated members of the academic community. With concise explanations, clear multi-disciplinary examples and empathy for the challenges of student life, this short textbook both explains...[more]

  Reviewed Adopted

• Steps to Success: Crossing the Bridge Between Literacy Research and Practice

  Author(s): Kristen A. Munger, Editor, Open SUNY

  Updated: Jan 14, 2022

  Description: Steps to Success: Crossing the Bridge Between Literacy Research and Practice introduces instructional strategies linked to the most current research-supported practices in the field of literacy. The book includes chapters related to scientifically-based literacy research, early literacy development, literacy assessment, digital age influences on children’s literature, literacy development in underserved student groups, secondary literacy instructional strategies, literacy and modern language, a...[more]

• Teaching Autoethnography: Personal Writing in the Classroom

  Author(s): Melissa Tombro, SUNY Fashion Institute of Technology

  Updated: Jan 14, 2022

  Description: Teaching Autoethnography: Personal Writing in the Classroom is dedicated to the practice of immersive ethnographic and autoethnographic writing that encourages authors to participate in the communities about which they write. This book draws not only on critical qualitative inquiry methods such as interview and observation, but also on theories and sensibilities from creative writing and performance studies, which encourage self-reflection and narrative composition. Concepts from qualitative in...[more]