Results: 35 Open Textbooks
  • Introduction to Business (OpenStax)

    Author(s): Lawrence J. Gitman, San Diego State University - Emeritus, Carl McDaniel, University of Texas, Arlington, Amit Shah, Frostburg State University, Monique Reece, et. al

    Updated: May 24, 2022

    Description: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of busines...[more]

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  • Introduction to Consumer Behaviour

    Author(s): Andrea Niosi, Kwantlen Polytechnic University

    Updated: Mar 11, 2022

    Description: This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the li...[more]

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  • Principles of Management (OpenStax)

    Author(s): David S. Bright, Wright State University, Anastasia H. Cortes, Virginia Tech University, Eva Hartmann, University of Richmond, et al.

    Updated: Feb 10, 2022

    Description: Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas...[more]

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  • Organizational Behavior (OpenStax)

    Author(s): J. Stewart Black, David S. Bright, Donald G. Gardner, Eva Hartmann, et al.

    Updated: Feb 10, 2022

    Description: This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management; furthermore, the unique chapter on Social Media and Communication contextualizes the importance...[more]

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  • Business Ethics (OpenStax)

    Author(s): Stephen M. Byars, Kurt Stanberry

    Updated: Feb 10, 2022

    Description: Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

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  • Mastering Strategic Management

    Author(s): Dave Ketchen , Auburn University, Jeremy Short , University of Oklahoma

    Updated: Jan 19, 2022

    Description: THIS BOOK WILL BE ARCHIVED ON JUNE 1ST 2022 AS IT NO LONGER MEETS OUR QUALITY STANDARDS. AFTER THIS DATE, YOU WILL BE ABLE TO FIND THE TEXTBOOK IN THE OER BY DISCIPLINE DIRECTORY (https://opentextbc.ca/oerdiscipline/chapter/management/). Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are...[more]

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  • The NGO Handbook

    Author(s): Hilary Binder-Aviles

    Updated: Jan 14, 2022

    Description: Have you ever seen a problem and wanted to do something about it? Of course you have. The schools, police, government welfare offices, churches and families aren’t handling it. Others share your concerns and want to do something. That’s why you would start a nongovernmental organization, or NGO. This handbook will guide you through the steps of starting and operating an NGO. The online version includes several translations such as Arabic, Chinese, French, Persian, Portuguese, Russian, and Spani...[more]

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  • Principles of Marketing

    Author(s): University of Minnesota Libraries Publishing

    Updated: Jan 14, 2022

    Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This book includes a test bank created by Michael Orwick. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition o...[more]

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  • Media Innovation and Entrepreneurship

    Author(s): Michelle Ferrier, Elizabeth Mays

    Updated: Jan 14, 2022

    Description: This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives...[more]

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  • Financial Empowerment: Personal Finance for Indigenous and Non-Indigenous People

    Author(s): Bettina Schneider, First Nations University of Canada, Saylor Academy

    Updated: Jan 14, 2022

    Description: Financial Empowerment is designed for a single-semester introduction to financial planning and decision-making, in order to provide first and second-year business students with the necessary financial literacy and skills needed to make sound financial decisions, assess financial risk, and achieve financial success. This textbook attempts to speak to the varied backgrounds, knowledge systems, and experiences of Indigenous and non-Indigenous Canadians by providing Indigenous and non-Indigenous pe...[more]

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