Results: 38 Open Textbooks
  • Fundamentals of Business - 3rd Edition

    Author(s): Stephen J. Skripak, Ron Poff, Virginia Tech

    Updated: Nov 15, 2021

    Description: Fundamentals of Business - 3rd Edition (2020) is a 370-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labour union contexts; marketing and pric...[more]

    Reviewed Accessible Supplementary materials

  • Introduction to Consumer Behaviour

    Author(s): Andrea Niosi, Kwantlen Polytechnic University

    Updated: Nov 10, 2021

    Description: This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the li...[more]

    Adopted Accessible Supplementary materials

  • Entrepreneurship and Innovation Toolkit

    Author(s): Lee A. Swanson, University of Saskatchewan

    Updated: Nov 2, 2021

    Description: This book provides an overview of the world of entrepreneurship. Topics covered include an introduction to entrepreneurship; opportunity recognition and design thinking; evaluation entrepreneurial opportunities; business models; business planning; financing entrepreneurship; business set-up, start-up, and growth; strategic entrepreneurship; innovation and entrepreneurship; and the entrepreneurial environment.

    Reviewed

  • Customer Centric Strategy

    Author(s): Kerri Shields, Centennial College

    Updated: Oct 21, 2021

    Description: Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what...[more]

    Supplementary materials

  • Fundamentals of Business

    Author(s): Stephen J. Skripak, Richard Parsons, Anastasia Cortes, Anita Walz

    Updated: Oct 15, 2021

    Description: THIS BOOK WILL BE ARCHIVED ON FEBRUARY 1, 2022, AS IT HAS BEEN REPLACED BY A NEW EDITION. An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees,Managing Human Resources, Union/Management Issues, M...[more]

    Reviewed Adopted

  • Principles of Marketing

    Author(s): University of Minnesota Libraries Publishing

    Updated: Oct 6, 2021

    Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This book includes a test bank created by Michael Orwick. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition o...[more]

    Reviewed Adopted Supplementary materials

  • Fundamentals of Business - Canadian Edition

    Author(s): Business Faculty from Ontario Colleges and eCampusOntario Program Managers

    Updated: Oct 5, 2021

    Description: An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.

    Reviewed Adopted Accessible

  • Financial Strategy for Public Managers

    Author(s): Sharon Kioko, Justin Marlowe, University of Washington

    Updated: Oct 5, 2021

    Description: Financial Strategy for Public Managers is a new generation textbook for financial management in the public sector. It offers a thorough, applied, and concise introduction to the essential financial concepts and analytical tools that today’s effective public servants need to know. It starts “at the beginning” and assumes no prior knowledge or experience in financial management. Throughout the text, Kioko and Marlowe emphasize how financial information can and should inform every aspect of public...[more]

    Reviewed

  • Digital Accessibility as a Business Practice

    Author(s): Digital Education Strategies, The Chang School

    Updated: Oct 5, 2021

    Description: Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the di...[more]

    Accessible

  • Project Management

    Author(s): Adrienne Watt

    Updated: Oct 1, 2021

    Description: This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share. This book has been adapted by the author as of August 15, 2014. The adaptation includes Canadianized content, PowerPoints, Audio Files, and Chapter Questions, which are located in the book's appendixes.

    Reviewed Adopted Accessible Supplementary materials

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