Results: 37 Open Textbooks
  • Customer Centric Strategy

    Author(s): Kerri Shields, Centennial College

    Updated: Sep 3, 2021

    Description: Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what...[more]

    Supplementary materials

  • Principles of Management (OpenStax)

    Author(s): David S. Bright, Wright State University, Anastasia H. Cortes, Virginia Tech University, Eva Hartmann, University of Richmond, et al.

    Updated: Aug 20, 2021

    Description: Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas...[more]

    Reviewed Accessible Supplementary materials

  • Introduction to Consumer Behaviour

    Author(s): Andrea Niosi, Kwantlen Polytechnic University

    Updated: Jul 28, 2021

    Description: This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the li...[more]

    Accessible Supplementary materials

  • Human Resource Management (University of Minnesota)

    Author(s): Author removed at request of original publisher; adaptation by the University of Minnesota

    Updated: Jun 28, 2021

    Description: Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

    Reviewed Adopted

  • Intermediate Financial Accounting - Volume 2 (Lyryx)

    Author(s): Glenn Arnold, Suzanne Kyle, Athabasca University, Lyryx Learning Team

    Updated: Jun 10, 2021

    Description: THIS BOOK WILL BE ARCHIVED ON OCTOBER 1, 2021 AS IT HAS BEEN REPLACED BY A NEW EDITION. This text is intended to be the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The text reflects both current International Financial Reporting Standards (IFRS) and ASPE. This text covers all topics essential to a second level Intermediate Accounting cou...[more]

  • Intermediate Financial Accounting - Volume 1 (Lyryx)

    Author(s): Glenn Arnold, Suzanne Kyle, Athabasca University, Lyryx Learning Team

    Updated: Jun 10, 2021

    Description: THIS BOOK WILL BE ARCHIVED ON OCTOBER 1, 2021 AS IT HAS BEEN REPLACED BY A NEW EDITION. This text is intended for a first course in Intermediate Financial Accounting. It presumes that students have already completed one or two Introductory Financial Accounting courses. The book reflects current International Financial Reporting Standards (IFRS), such as IFRS 15 - Revenue from Contracts With Customers. It focuses on more difficult intermediate accounting topics that match prerequisite requiremen...[more]

  • Introduction to Financial Accounting: International Financial Reporting Standards (Lyryx)

    Author(s): D. Annand and H. Dauderis, Athabasca University, Lyryx Learning

    Updated: Jun 10, 2021

    Description: THIS BOOK WILL BE ARCHIVED ON OCTOBER 1, 2021 AS IT HAS BEEN REPLACED BY A NEW EDITION. This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapte...[more]

    Adopted Supplementary materials

  • Intermediate Financial Accounting: Volume 2 - 2021A (Lyryx)

    Author(s): Glenn Arnold, Suzanne Kyle, Athabasca University, Lyryx Learning Team

    Updated: Jun 10, 2021

    Description: Intermediate Financial Accounting Volume 2 by G. Arnold and S. Kyle, developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The textbook reflects both current International Financial Reporting Standards (IFRS) and ASPE. This textbook covers all topics essential to a ...[more]

    Supplementary materials

  • Introduction to Financial Accounting - 2021A (Lyryx)

    Author(s): H. Dauderis, D. Annand, T. Jensen, Lyryx Learning

    Updated: Jun 10, 2021

    Description: Introduction to Financial Accounting, originally by D. Annand and H. Dauderis, is intended for a first course in introductory financial accounting. It has been extensively edited by Athabasca University and reflects current International Financial Reporting Standards (IFRS). A corporate approach is utilized versus beginning with a sole proprietorship emphasis and then converting to a corporate approach. The textbook focuses on core introductory financial accounting topics that match pre-requis...[more]

    Adopted Supplementary materials

  • Principles of Marketing

    Author(s): University of Minnesota Libraries Publishing

    Updated: Jun 10, 2021

    Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This book includes a test bank created by Michael Orwick. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition o...[more]

    Reviewed Adopted Supplementary materials

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