Find Open Textbooks
Results: 6 Open Textbooks
Customer Centric Strategy
Author(s): Kerri Shields, Centennial College
Updated: Oct 21, 2021
Description: Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what...[more]
Supplementary materials
Fundamentals of Business - 3rd Edition
Author(s): Stephen J. Skripak, Ron Poff, Virginia Tech
Updated: Oct 15, 2021
Description: Fundamentals of Business - 3rd Edition (2020) is a 370-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labour union contexts; marketing and pric...[more]
Reviewed Accessible Supplementary materials
Fundamentals of Business
Author(s): Stephen J. Skripak, Richard Parsons, Anastasia Cortes, Anita Walz
Updated: Oct 15, 2021
Description: THIS BOOK WILL BE ARCHIVED ON FEBRUARY 1, 2022, AS IT HAS BEEN REPLACED BY A NEW EDITION. An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees,Managing Human Resources, Union/Management Issues, M...[more]
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Fundamentals of Business - Canadian Edition
Author(s): Business Faculty from Ontario Colleges and eCampusOntario Program Managers
Updated: Oct 5, 2021
Description: An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.
Reviewed Adopted Accessible
Introduction to Business (OpenStax)
Author(s): Lawrence J. Gitman, San Diego State University - Emeritus, Carl McDaniel, University of Texas, Arlington, Amit Shah, Frostburg State University, Monique Reece, et. al
Updated: Dec 1, 2020
Description: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of busines...[more]
Reviewed Accessible Supplementary materials
Business Math: A Step-by-Step Handbook (Lyryx)
Author(s): Jean-Paul Olivier; Red River College of Applied Arts, Science, & Technology
Updated: Oct 20, 2020
Description: Business math is the study of mathematics required by the field of business. Business professionals will work with taxes, gross earnings, product prices, and currency exchange; they will be offered loans, lines of credit, mortgages, leases, savings bonds, and other financial tools. This textbook covers all of these topics and how these financial tools can maximize their earnings and minimize their costs. It also discusses how to execute smart monetary decisions both personally and for their bus...[more]
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