Results: 4 Open Textbooks
  • Electronic Commerce: The Strategic Perspective

    Author(s): Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

    Updated: Mar 29, 2019

    Description: This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic c...[more]

  • Fundamentals of Business

    Author(s): Stephen J. Skripak, Richard Parsons, Anastasia Cortes, Anita Walz

    Updated: Mar 29, 2019

    Description: An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees,Managing Human Resources, Union/Management Issues, Marketing: Providing Value to Customers, Pricing Strategy, Hospitality and Tourism, Account...[more]

    Faculty reviewed Adopted

  • Business Math: A Step-by-Step Handbook

    Author(s): Jean-Paul Olivier; Red River College of Applied Arts, Science, & Technology

    Updated: Mar 28, 2019

    Description: Business math is the study of mathematics required by the field of business. Business professionals will work with taxes, gross earnings, product prices, and currency exchange; they will be offered loans, lines of credit, mortgages, leases, savings bonds, and other financial tools. This textbook covers all of these topics and how these financial tools can maximize their earnings and minimize their costs. It also discusses how to execute smart monetary decisions both personally and for their bus...[more]

    Adopted Ancillary Resources

  • Business Ethics (OpenStax)

    Author(s): Stephen M. Byars, USC Marshall School of Business, Kurt Stanberry, University of Houston–Downtown

    Updated: Mar 27, 2019

    Description: Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

    Accessible