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Results: 2 Open Textbooks
Author(s): Michelle Ferrier, Elizabeth Mays
Updated: Jan 14, 2022
Description: This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives...[more]
Author(s): Lee A. Swanson, University of Saskatchewan
Updated: Nov 2, 2021
Description: This book provides an overview of the world of entrepreneurship. Topics covered include an introduction to entrepreneurship; opportunity recognition and design thinking; evaluation entrepreneurial opportunities; business models; business planning; financing entrepreneurship; business set-up, start-up, and growth; strategic entrepreneurship; innovation and entrepreneurship; and the entrepreneurial environment.