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Results: 8 Open Textbooks
Fundamentals of Business
Author(s): Stephen J. Skripak, Richard Parsons, Anastasia Cortes, Anita Walz
Updated: Mar 29, 2019
Description: An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees,Managing Human Resources, Union/Management Issues, Marketing: Providing Value to Customers, Pricing Strategy, Hospitality and Tourism, Account...[more]
Faculty reviewed Adopted
Principles of Marketing
Author(s): Jeff Tanner, Baylor University, Mary Raymond, Clemson University
Updated: Mar 29, 2019
Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition of this textbook.
Faculty reviewed Adopted
Business Communication for Success
Author(s): University of Minnesota Libraries' Publishing Services (Adapted version)
Updated: Mar 28, 2019
Description: Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments. Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. The first three chapters form the core foundation for...[more]
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Fundamentals of Busines - Canadian Edition
Author(s): Business Faculty from Ontario Colleges and eCampusOntario Program Managers
Updated: Mar 28, 2019
Description: An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.
Faculty reviewed Accessible
eMarketing: The Essential Guide to Online Marketing
Author(s): Rob Stokes, Saylor Academy
Updated: Mar 27, 2019
Description: eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation,...[more]
Faculty reviewed Adopted
Business Ethics (OpenStax)
Author(s): Stephen M. Byars, USC Marshall School of Business, Kurt Stanberry, University of Houston–Downtown
Updated: Mar 27, 2019
Description: Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
Accessible
Introducing Marketing
Author(s): John Burnett
Updated: Mar 27, 2019
Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
Faculty reviewed Adopted
Media Innovation and Entrepreneurship
Author(s): Michelle Ferrier, Elizabeth Mays
Updated: Mar 27, 2019
Description: This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives...[more]