Electronic Commerce: The Strategic Perspective

February 28, 2014 | Updated: May 9, 2019
Author: Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

Subject Areas
Business, Commerce

Original source
globaltext.terry.uga.edu

Adoptions:
Tell us you are using this Open Textbook

Adaptations:
Support for adapting an open textbook

Need help?
Visit our help page

Accessibility:
Textbooks flagged as accessible meet the criteria noted on the Accessibility Checklist

textbook cover image
Amazon España por dentro (http://www.flickr.com/photos/alvy/11309229846/) by Álvaro Ibáñez (http://www.flickr.com/photos/alvy/) used under a CC-BY license (http://creativecommons.org/licenses/by/2.0/deed.en_CA)

Get This Book

Select a file format

Creative Commons License
Electronic Commerce: The Strategic Perspective by Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Similar Textbooks

There are currently no reviews for this book.

Be the first to request to review this textbook