Entrepreneurship and Innovation Toolkit

January 7, 2020 | Updated: July 16, 2020
Author: Lee A. Swanson, University of Saskatchewan

This book provides an overview of the world of entrepreneurship. Topics covered include an introduction to entrepreneurship; opportunity recognition and design thinking; evaluation entrepreneurial opportunities; business models; business planning; financing entrepreneurship; business set-up, start-up, and growth; strategic entrepreneurship; innovation and entrepreneurship; and the entrepreneurial environment.

Subject Areas
Business, Entrepreneurship

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Entrepreneurship and Innovation Toolkit by Lee A. Swanson, University of Saskatchewan is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

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Reviews (1) Avg: 4.8 / 5

Tolulope Oluwafemi

Institution:Thompson Rivers UniversityTitle/Position: Assistant ProfessorCreative Commons License

Q: The text covers all areas and ideas of the subject appropriately and provides an effective index and/or glossary

Yes, the text covers all areas and ideas of the subject appropriately. It also provides a short glossary that captures the most important concepts covered in the text.

The textbook provides sufficient details about entrepreneurship and gives enough contextual information for people who do not even have background knowledge about the subject. It provides a micro and macro perspective to the topic and is sufficient to give students a detailed overview of the topic of entrepreneurship.

Each of the 10 chapters are essential and all 10 chapters combined touch on the core of entrepreneurship. Furthermore, the work of most important researchers on entrepreneurship are referenced in this text. This text can help entrepreneurship students excel in theory and practice.

Comprehensiveness Rating: 5 out of 5

Q: Content is accurate, error-free and unbiased

Content is accurate, error-free and unbiased.

Different schools of thought are explored and presented in an unbiased way.

Content Accuracy Rating: 5 out of 5

Q: Content is up-to-date, but not in a way that will quickly make the text obsolete within a short period of time. The text is written and/or arranged in such a way that necessary updates will be relatively easy and straightforward to implement

Absolutely. As the title implies, this text is a toolkit and designed as one. The content is up-to-date and arranged in a way that will allow updates to be made easily. This text will be relevant for a very long time.

Relevance Rating: 5 out of 5

Q: The text is written in lucid, accessible prose, and provides adequate context for any jargon/technical terminology used

Yes, the text is written in clear language.
All necessary definitions are provided.

Clarity Rating: 5 out of 5

Q: The text is internally consistent in terms of terminology and framework

Yes the text is internally consistent in terms of terminology and framework.

Consistency Rating: 4 out of 5

Q: The text is easily and readily divisible into smaller reading sections that can be assigned at different points within the course (i.e., enormous blocks of text without subheadings should be avoided). The text should not be overly self-referential, and should be easily reorganized and realigned with various subunits of a course without presenting much disruption to the reader.

The text can be easily and readily divided into smaller reading sections and it will still make sense to the reader. The text is well labelled with heading and sub-headings throughout such that the reader knows what they are currently reading about and how it relates to the current chapter and the entire text.

Modularity Rating: 5 out of 5

Q: The topics in the text are presented in a logical, clear fashion

The text presents topics in a logical and clear fashion.
Historical background and definitions are provided where necessary.
Important points are listed in a clear way and then discussed in detail.

Organization Rating: 5 out of 5

Q: The text is free of significant interface issues, including navigation problems, distortion of images/charts, and any other display features that may distract or confuse the reader

There are no interface issues. The images in color format are clearer than the images in black and white (as can be expected). For example, in the print version of the text, Figure 7 (the social entrepreneurship zone) appears to have been copied from another source. Perhaps the image could be clearer if an original diagram was made.
Furthermore, the labels in Figure 3 were too small. Perhaps, dedicating a full page to accommodate that image (business model canvas) in a landscape orientation could be advantageous. Also, showing a complete example of the canvas for a known business could be helpful to show readers how to complete the business model canvas.

Interface Rating: 4 out of 5

Q: The text contains no grammatical errors

None were detected

Grammar Rating: 5 out of 5

Q: The text is not culturally insensitive or offensive in any way. It should make use of examples that are inclusive of a variety of races, ethnicities, and backgrounds

The text does not include insensitive or offensive language

Cultural Relevance Rating: 5 out of 5

Q: Are there any other comments you would like to make about this book, for example, its appropriateness in a Canadian context or specific updates you think need to be made?

I absolutely recommend this book. It is like a detailed summary of everything important about entrepreneurship