Media Innovation and Entrepreneurship

September 18, 2018 | Updated: January 14, 2022
Author: Michelle Ferrier, Elizabeth Mays

This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.

Subject Areas
Business, Entrepreneurship

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Media Innovation and Entrepreneurship by Michelle Ferrier, Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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