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Available results: 173

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  • Introduction to Sociology - 2nd Canadian Edition

    Adopted Accessible Ancillary Resources

    Author(s): William Little, Thompson Rivers University, Ron McGivern, Thompson Rivers University, Nathan Keirns, Zane State College , Eric Strayer, Hartnell College, Heather Griffiths, Fayetteville State University, Susan Cody-Rydzewski, Georgia Perimeter College , Gail Scaramuzzo, Lackawanna College , Tommy Sadler, Union University, Sally Vyain, Ivy Tech Community College
    Date: Jan 21, 2017

    Description: Introduction to Sociology adheres to the scope and sequence of a typical introductory sociology course. In addition to comprehensive coverage of core concepts, foundational scholars, and emerging theories, we have incorporated section reviews with engaging questions, discussions that help students apply the sociological imagination, and features that draw learners into the discipline in meaningful ways. Although this text can be modified and reorganized to suit your needs, the standard version ...[more]

  • Principles of Marketing

    Faculty reviewed Adopted

    Author(s): Jeff Tanner, Baylor University, Mary Raymond, Clemson University
    Date: Jan 20, 2017

    Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

  • Introductory Chemistry

    Faculty reviewed

    Author(s): David W. Ball
    Date: Jan 20, 2017

    Description: The goal of this textbook is not to make you an expert. True expertise in any field is a years-long endeavor. Here I will survey some of the basic topics of chemistry. This survey should give you enough knowledge to appreciate the impact of chemistry in everyday life and, if necessary, prepare you for additional instruction in chemistry. Throughout each chapter, I present two features that reinforce the theme of the textbook—that chemistry is all around you. The first is a feature titled, appro...[more]

  • Introductory Business Statistics

    Author(s): Thomas K. Tiemann, Elon University
    Date: Jan 20, 2017

    Description: The book "Introductory Business Statistics" by Thomas K. Tiemann explores the basic ideas behind statistics, such as populations, samples, the difference between data and information, and most importantly sampling distributions. The author covers topics including descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. Using real-world examples throughout the text, the...[more]

  • Introduction to Tourism and Hospitality in BC

    Faculty reviewed Adopted Accessible Ancillary Resources

    Author(s): Morgan Westcott, LinkBC, Geoffrey Bird, Royal Roads University, Peter Briscoe, Ray Freeman, Royal Roads University, Kelly Glazer, Keith Henry, Terry Hood, Heather Knowles, Micki McCartney, Vancouver Island University, Donna Owens, George Brown College, Lynda Robinson, Vancouver Island University, Eugene Thomlinson, Royal Roads University, Griff Tripp, Don Webster, Capilano University, Rebecca Wilson-Mah, Royal Roads University
    Date: Jan 20, 2017

    Description: This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters co...[more]

  • eMarketing - The Essential Guide to Online Marketing

    Author(s): Rob Stokes, Saylor Academy
    Date: Jan 20, 2017

    Description: eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation,...[more]

  • Concepts of Biology: OpenStax

    Faculty reviewed Ancillary Resources

    Author(s): Samantha Fowler, Clayton State University , Rebecca Roush, Sandhills Community College, James Wise, Hampton University
    Date: Jan 20, 2017

    Description: Published by OpenStax College, Concepts of Biology is designed for the single-semester introduction to biology course for non-science majors, which for many students is their only college-level science course. As such, this course represents an important opportunity for students to develop the necessary knowledge, tools, and skills to make informed decisions as they continue with their lives. Rather than being mired down with facts and vocabulary, the typical non-science major student needs inf...[more]

  • Concept Development Studies in Chemistry

    Faculty reviewed

    Author(s): John S Hutchinson, Rice University
    Date: Jan 20, 2017

    Description: "Concept Development Studies in Chemistry" is an on-line textbook for an Introductory General Chemistry course. Each module develops a central concept in Chemistry from experimental observations and inductive reasoning. This approach complements an interactive or active learning teaching approach.

  • Communication Theory

    Faculty reviewed

    Author(s):
    Date: Jan 20, 2017

    Description: This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.

  • College Physics: OpenStax

    Faculty reviewed Adopted Ancillary Resources

    Author(s): Dr. Paul Peter Urone, California State University Sacramento, Dr. Roger Hinrichs, State University of New York, College at Oswego, Dr. Kim Dirks, University of Auckland, New Zealand, Dr. Manjula Sharma, University of Sydney, Australia
    Date: Jan 20, 2017

    Description: Published by OpenStax College, this introductory, algebra-based, two-semester college physics book is grounded with real-world examples, illustrations, and explanations to help students grasp key, fundamental physics concepts. College Physics includes learning objectives, concept questions, links to labs and PhET simulations, and ample practice opportunities to solve traditional physics application problems.