Find Open Textbooks

Available results: 2
  • Fundamentals of Business

    Accessible

    Author(s): Stephen J. Skripak, Richard Parsons, Anastasia Cortes, Anita Walz
    Date: Feb 6, 2017

    Description: An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees,Managing Human Resources, Union/Management Issues, Marketing: Providing Value to Customers, Pricing Strategy, Hospitality and Tourism, Account...[more]

  • Electronic Commerce: The Strategic Perspective

    Author(s): Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
    Date: Feb 6, 2017

    Description: This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic c...[more]