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Available results: 5
  • eMarketing - The Essential Guide to Online Marketing

    Author(s): Rob Stokes, Saylor Academy
    Date: Feb 22, 2017

    Description: eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation,...[more]

  • Principles of Marketing

    Faculty reviewed Adopted

    Author(s): Jeff Tanner, Baylor University, Mary Raymond, Clemson University
    Date: Feb 7, 2017

    Description: Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition of this textbook.

  • Fundamentals of Business

    Accessible

    Author(s): Stephen J. Skripak, Richard Parsons, Anastasia Cortes, Anita Walz
    Date: Feb 6, 2017

    Description: An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees,Managing Human Resources, Union/Management Issues, Marketing: Providing Value to Customers, Pricing Strategy, Hospitality and Tourism, Account...[more]

  • Business Communication for Success

    Author(s): University of Minnesota Libraries' Publishing Services (Adapted version)
    Date: Feb 3, 2017

    Description: Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments. Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. The first three chapters form the core foundation for...[more]

  • Introducing Marketing

    Faculty reviewed

    Author(s): John Burnett
    Date: Jan 17, 2017

    Description: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.